Project Scope: Concept/Positioning, Naming, Logo, Brand Identity
How It’s Made: Illustrator, InDesign, Photoshop

The goal of this project was to develop a name and comprehensive branding package for a new tattoo studio. Something clean, modern, and a little snarky, but still inviting to the people this space is for - some way to show potential clients the shop is a safe, welcoming, and protected space for all their tattooing needs.

Rusalka Tattoo hopes to appeal to anybody interested in receiving a tattoo, but will focus primarily on Gen-Z, Millennials, and younger Gen-X who identify as women and/or are part of any other marginalized community. They will have some disposable income, live primarily in urban areas, and possess an unyielding desire to permanently ink themselves.