Brisbane Meanjin, Queensland, Australia
50,000 years of history awaits
Project Scope: Concept/Positioning, Logo, Brand Identity
How It’s Made: Illustrator, Photoshop
The goal of this tourism campaign was to explicitly highlight, not just give a nod to, the rich Indigenous/Australian Aboriginal history of Brisbane - historically (and more correctly) known as Meanjin - the most populous city in Queensland, Australia.
There is a deeper history here that deserves to be learned, celebrated, and respected. The original stewards of the land should be elevated, and we should learn from them and hear their stories.
#historyawaits #visitmeanjin
Meanjin Merch
The cover image featured in this case study is a piece of a 1920 map of Brisbane and the surrounding area. This is a National Library of Australia digitised item sourced via Wikimedia Commons. You can see the full image by following this link.
→ Gordon and Gotch (Queensland) & Simpson, Halligan & Co. Ltd (1920). Map of Brisbane and suburbs. Gordon and Gotch (Queensland) Limited, [Brisbane]
Photos of Brisbane Meanjin used for tourism billboards were sourced from Unsplash or existing Australian tourism sites.