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Amoeba Music is an independently owned music outlet, website, and performance venue with three retail locations in California.

Project Scope: Information Architecture, UX Research, User Interface Design
How It’s Made: Optimal Workshop, Figma, Miro

The goal of this project was to perform an information architecture audit of the existing Amoeba website and to develop solutions for increasing online sales as well as increasing in-store visitor confidence for physical locations. Two forms of user-testing were implemented: card sort and tree testing.

View an interactive prototype of this case study here, click to open in a new window, or keep scrolling for the web version!

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View an interactive prototype of the new mega menu and proposed navigation changes here or click to open in a new window.

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