ATX BeerFest is an Austin-based beer festival highlighting beers crafted and breweries run by members of marginalized communities, especially women of color.
Project Scope: Concept, Naming, Brand Identity
How It’s Made: Illustrator, Photoshop
The goal for Austin BeerFest’s event branding and promotion was to be clean, fun, and modern while communicating that this is an event for everyone, including those who have historically been excluded. The colors chosen honor the history and heritage of events like Oktoberfest, with a 21st century update to better promote the types of gatherings we want more of. Beer for all.
